We have been following Snoozer Loser for a few seasons now and we are not the only ones captivated by this emerging designers copious amounts of talent. Thanks in part to reality television, we have all became a bit more sensitive to the fact that it takes a lot of guts to achieve even a sliver of glory in this business we call ‘fashion.’ The need to know more drove us to interview Sonia Tay for our first of what will become a regular collection of designer interviews.
Tell us a little bit about Snoozer Loser.
Snoozer Loser is a clothing label that stems from a love of art, music, textiles and odd prints.

When was the label started?
2005 and is based in New York City.

What were you doing before you started the label?
I graduated Parsons [the New School for Design] and my first job was a print and embroidery artist for a textile studio.  I then moved on to designing for a number of fashion companies in the “industry” and did some costume designing and styling for films and shoots.

Tell us about your design process.
I usually draw in my sketchbook, quick little ideas with watercolor and pen. I take a lot of photographs with my memory.

What are your inspirations?
Lately… The Discovery Channel, the town of Kent Falls in CT, mineral and crystal stores, Elvis, Pollywogg Holler, the art of Yayoi Kusama and Yoko Ono, a book on medicinal plants I found at a thrift store and my friends.

- Continued next week OR read the rest of our interview with Snoozer Loser in the Dec/Jan issue of DiDi Magazine, free here.

December 11th, 2008